Overview

A direct-to-consumer supplement company approached Adaptivate Agency seeking to scale its online revenue and streamline marketing systems. While the brand had strong products and a loyal base of early customers, its digital infrastructure lacked optimization for conversion, automation, and long-term retention.

Adaptivate Agency delivered a full-funnel solution — combining branding, design, development, and growth marketing — to build a performance-driven e-commerce ecosystem that elevated the brand’s digital presence and bottom line.

Challenge

Before partnering with Adaptivate Agency, the supplement company faced several pain points common to early-stage e-commerce brands:

1. Low conversion rates and high cart abandonment on their Shopify store.

2. Inconsistent branding across digital channels, limiting trust and brand recall.

3. Inefficient ad spend without clear data tracking or ROI attribution.

4. Lack of automation for post-purchase nurturing, upsells, and abandoned cart recovery.

The company needed a strategy that could unify creative design, technical infrastructure, and data-driven marketing to achieve sustainable revenue growth.

Approach

Adaptivate Agency’s team designed and executed a multi-phase e-commerce growth strategy focused on conversion optimization, retention, and performance media.

• Shopify Redesign & Development
  Adaptivate Agency rebuilt the store using a custom Shopify theme optimized for conversions — improving site speed, product organization, and mobile UX. Strategic CRO testing was conducted to refine calls-to-action, pricing layouts, and trust indicators (reviews, guarantees, social proof).

• Brand Identity & Messaging Refresh
  Developed a cohesive visual identity and refined tone of voice to align with the brand’s science-backed, performance-driven ethos. Updated packaging visuals and social templates ensured consistent branding across all touchpoints.

• Email & SMS Marketing Automation
  Implemented automated Klaviyo workflows, including welcome series, post-purchase nurturing, product education sequences, and replenishment reminders — driving repeat purchases and customer engagement.

• Performance Media & Retargeting
  Launched high-performing Meta and Google Ads campaigns focused on both acquisition and retargeting. Dynamic product ads and optimized audience segmentation reduced CPA and improved ROAS across channels.

• Analytics, Tracking, and Reporting
  Installed GA4, server-side tracking, and Meta Pixel to measure performance accurately. Custom dashboards were built for weekly reporting and ROI monitoring.

• Subscription Model Optimization
  Integrated a subscription flow to drive recurring revenue and improve customer lifetime value (CLV).

Results

Within four months, Adaptivate Agency’s strategy delivered transformative outcomes:

• 150% increase in online sales revenue across all channels.

• 35% higher conversion rate on the redesigned Shopify store.

• 42% growth in returning customer purchases driven by automation.

• 3.8x ROAS achieved on Meta Ads through advanced targeting and creative testing.

• Streamlined operations with automated order notifications, inventory sync, and CRM integration.

Conclusion

This project demonstrates how Adaptivate Agency helps e-commerce brands turn potential into performance. By combining data-driven marketing, design excellence, and technical integration, Adaptivate Agency empowers supplement and wellness companies to scale sustainably and connect authentically with their audiences.

From Shopify builds to ad campaigns and retention automation — Adaptivate Agency creates the digital foundation for e-commerce brands ready to grow.