Overview

A regional landscaping company wanted to expand its client base and modernize its marketing systems. Despite having a solid reputation for quality outdoor design and maintenance services, its online footprint and outreach efforts were minimal. The company partnered with Adaptivate Agency to elevate its digital presence and create a unified marketing strategy to drive measurable growth.

Challenge

The landscaping business faced several growth challenges:

1. Limited digital visibility and inconsistent branding across platforms.

2. Manual client communication and no structured follow-up system.

3. Lack of social engagement, despite having strong project visuals and customer testimonials.

4. Underutilized email marketing, missing opportunities to retain and upsell clients.

The goal was to transform the company’s digital presence — from branding to lead nurturing — using scalable, automated, and creative marketing solutions.

Approach

Adaptivate Agency implemented a comprehensive contractor marketing strategy, combining design, automation, and digital engagement:

• Brand and Website Refresh
  Developed a modern website with optimized service pages for key landscaping offerings like lawn care, hardscaping, and irrigation. The site was designed with clear CTAs and structured for SEO around regional keywords such as “landscaping company near me” and “outdoor design services [city name].”

• Email Marketing Campaigns for Contractors
  Created automated email campaigns targeting both residential and commercial clients. Sequences included service updates, seasonal promotions, and referral incentives. The campaigns integrated directly with the CRM for lead tracking and pipeline management.

• Social Media Management
  Adaptivate Agency built a consistent content calendar for Instagram, Facebook, and LinkedIn — highlighting project transformations, client testimonials, and educational content. Engagement strategies included geo-tagged posts, local partnerships, and boosted campaigns to expand reach.

• Content Strategy & Automation
  Introduced a workflow that automatically captured leads from contact forms and routed them to both email campaigns and a Slack-based sales channel for instant response.

• Analytics & Optimization
  Implemented analytics tracking via Google Tag Manager and Meta Pixel to monitor conversions, engagement, and campaign ROI. Insights guided monthly optimizations for higher performance.

Results

The campaign delivered powerful, measurable outcomes:

• 90% increase in lead inquiries from the redesigned website and lead-nurture emails.

• 60% growth in social engagement, driven by consistent, high-quality content and boosted visibility.

• 40% improvement in email open and response rates, thanks to segmented audience targeting and personalized automation.

• Unified digital system, allowing the client to manage leads, communications, and analytics from one connected dashboard.

Conclusion

This project showcases how Adaptivate Agency empowers trade and service-based businesses through full-spectrum digital marketing. By combining web design, email automation, and social media management, Adaptivate Agency helps contractors and local service providers build trust, attract clients, and achieve sustainable growth.

For landscaping companies and contractors ready to scale, Adaptivate Agency provides the strategy, creativity, and systems to make it happen.